If you visit IKEA in the United States you won't be surprised as far as names and stores layouts are concerned. IKEA A6 and IKEA San Diego no major difference except for Hot Dog pricing (10 SEK vs 1 $)
You'll be reminded of the IKEA origin (Ingvar and I are both proud "Smålänningar")
What will concern you is the problems for an american to pronounce product names like Pjätteryd, Förnuft and other words containing the letter a and o with one or two circles/dots above it. Peggy tried and she was feeling like having pebbles or mini candy in the mouth while pronouncing those words... :-)
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